Drink up

Remember Fresca?

The Coca-Cola Company has revamped the brand in cooperation with the Culinary Institute of America, and sales were up 21 percent last year, according to the 2006 Soft Drink Report.

Most soft drinks were down, but Fresca was juiced up for foodservice as Fresca Pomegranate. It’s a Fresca base with Seagram’s Club Soda and Odwalla PomaGrand juice added.

Coke also came out with its own foodservice flavor, Coca-Cola Hot Tamale. That’s Coke combined with Worchestershire sauce, hot sauce, fresh lime and black pepper.

The two flavors were marketed only to restaurants at first, but may show up on supermarket shelves.


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