Why there is Bud


“Ambitious Brew” is the story of how we got Budweiser, and why.  Surprisingly, it’s not about a conspiracy of big brewers trying to market sugar water … it’s about an honest attempt to brew and sell a light and consistent lager way down at the other end of the bar from hearty German beers being made in small towns like Harrisburg.

This is a good book for an autumn afternoon by the fire with a glass of Troeg’s Oatmeal Stout. 


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